You’re probably aware that modular is gaining in popularity. This approach is being adopted by a growing number of pharmaceutical companies in their digital strategy. This article discusses the benefits of modular content for marketers.
What is Modular Content?
The modular content approach is the grouping of text and images into modules that can be published across different channels and media, such as social networks or landing pages. This approach encourages content reuse and separates content units from design and layout. Content blocks are becoming more popular with marketers due to their advantages over traditional content creation systems, management software, and workflows.
Modularity Helps Develop Compelling, Relevant Content
The pharmaceutical industry can develop content modules that are relevant to local customers and then send them across all channels. This allows the company to deliver useful messages and information that resonate with its target audience. These messages are designed to address the concerns of your prospects, increase trust with target customers, and enhance their knowledge throughout the purchasing process.
The Modular Approach Builds Trust and Reduces Errors
Salespeople who present inaccurate facts to prospects while trying to close a deal can lose their trust, as the inaccuracy is perceived as deviousness. In reality, the content that salespeople use is often outdated, which leads to these mistakes and omissions.
This method breaks essential content down into smaller elements, stores them centrally, and updates each element separately. This approach allows medical representatives to establish a stronger relationship with HCPs by having easy access to the most recent blocks of content.
Modular Content Strategy Improves Communication Frequency and Agility
According to Korn Ferry’s 2021 Buyer Preferences study, only 43% ask for sales representatives’ help in assessing their requirements or possible solutions. Teams must therefore respond quickly. The approach makes it simple to collect and assemble content that has been pre-approved. They can then have meaningful conversations with their customers or partners.
Digital Modular Content Improves Brand Integrity and Consistency
Digital marketers, despite their commitment to growing their Pharmaceutical Companies’ brands, often make decisions that are not in line with their brand. This undermines their efforts to develop a brand. It is not uncommon for marketing teams to violate established practices due to a lack of formal training.
This problem can be avoided by using a modular content strategy that separates design from content creation. The content is automatically created using best practices and avoids off-brand executions.
Modular Content Marketing Minimizes In-House Design Costs
Local marketers frequently request that their design teams work on one-off projects. Modular content systems reduce the frequency and complexity of these requests. This lowers the labor budget. This approach also helps pharma creative leaders to avoid being sucked into the details of their local markets. They can then focus on their content strategy and the digital experience of their business.
Modular Content to Connect with Your Audience Better and Grow a Stronger Brand
By streamlining content, you can improve your communication, increase content-marketing campaigns and grow your brand. Viseven can help you improve your business processes by using modular content.
